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Marketing Specialist

About Us 

Connect the Doc is a Vancouver-based marketing and software company that helps dental and healthcare practices grow by attracting more patients through digital marketing, online visibility, and automation tools. Their platform combines AI-driven marketing strategies, reputation management, and patient engagement solutions to improve search rankings, increase reviews, and drive new patient bookings with minimal effort from clinic staff. 

Job Description 

The Marketing Specialist at Connect the Doc is responsible for developing, executing, and optimizing digital marketing, website experiences, and AI-driven strategies to increase online visibility, patient acquisition, and revenue growth for dental and orthodontic clients across North America. 

Job Duties & Responsibilities 

• Develop and implement integrated marketing strategies to improve client visibility across search engines, Google Maps, reviews, and AI-driven platforms (e.g., ChatGPT and search assistants) 

• Conduct competitive analysis, visibility audits, and identify growth opportunities using data and AI tools 

• Plan, execute, and optimize campaigns across SEO, paid media, content marketing, and review generation systems 

• Monitor performance metrics (traffic, rankings, conversions, ROI) and continuously optimize campaigns 

• Leverage AI tools and platforms to enhance marketing performance, including content generation, SEO optimization, and automation workflow 

• Develop and implement AI-driven strategies to improve online visibility across emerging platforms (e.g., AI search engines and assistants) 

• Utilize AI to analyze large datasets, identify trends, and generate actionable marketing insights 

• Support the deployment and optimization of AI-powered tools such as chatbots, automated messaging systems, and smart CRM workflows 

• Assist in integrating AI solutions into marketing operations to increase efficiency, scalability, and personalization 

• Advise internal stakeholders and clients on marketing strategies, website performance, and AI-driven opportunities 

• Work closely with the CEO and leadership team to support growth initiatives and strategic decision-making 

• Collaborate with sales and product teams to align marketing efforts with business objectives 

Personal Suitability 

• Client focus 

• Excellent oral and written communication 

• Excellent written communication 

• Organized 

• Collaborator 

Experience 

• 2 years to less than 3 years 

Job Types 

• Full-time, Permanent 

Language 

• English 

Salary 

• $39.00 per hour 

Benefits 

• Extended health 

• Dental care 

• Vision care 

• Other benefits